Guiding industries into the era of big data

Data Nation Analytics Group (DNA Group) was established in 2019 to guide consumer-based industries into the era of big data and data-driven decision making. DNA Group provides analytical services to a wide range of consumer industries that wish to transform their robust databases into actionable information, thus creating opportunities for sustained growth. Through the use of advanced statistical methods, we create custom fit data-driven solutions to improve performance.

We believe that the first step to understanding your data is to identify relevant metrics and present them consistently and concisely. DNA Group Statisticians create custom-built dashboards that look at industry-specific benchmarking to track sales and customer retention accurately. With clearly identified metrics, we can utilize customer segmentation models to ensure that offerings and marketing schemes target the correct customers. Diving deeper, advanced statistical methods, such as survivor models, are developed to analyze customer behavior and predict customer attrition. We are committed to finding the right combination of products for each client.